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2023 NEW RELEASE: $100m Leads

Discover the Secrets of $100m leads

Learn how to generate leads that are
ready to buy whatever it is you sell.

RATED 4.9/5 ON AMAZON
Buy $100M Leads Now MORE ABOUT ALEX hormozi
loved by leading entrepreneurs in the space

WHAT ENTREPRENEURS Say about $100m LEADS

See what they say

"Alex's book is an absolute masterclass in how to get leads. He explains each concept in an easy to understand, concise manner that is straight to the point with executable action steps in each section. This book will become a staple in the business world!"

Lance Watson

Verified Customer

"I paid $2500 for the lessons this $20.00 book teaches and by the way it’s free for audio on the podcast. Thanks Alex"

masked zero

Verified Customer

"Alex’s expertise, generosity and gratefulness for everything he knows and has comes through in everything he produces. There aren’t a lot of straight shooters out there in the world anymore and this guy is an eagle eye."

Justin Tsugranes

Verified Customer

DISCOVER THE BOOKS
Announcing $100M Leads

Read these 273-pages if you want 2x, 5x or 100x your leads within the next 12 months

Use the tactics in this book and you’ll force leads to find you.

Before you can blink, you’ll have complete strangers attracted to you wanting to buy from you. 

Using the $100M Leads method, it’s easier than ever to make a fortune because having lots of leads makes it easy to get rich and stay rich. 

DISCOVER $100m leads
AVG. RATING of 4.9 / 5.0 STARS ON AMAZON!

THOUSANDS OF AMAZON REVIEWS

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

This book is awesome
I’ve read over 20 self help/business books in the past as an 18 y/o. None of them inspired me to take action until I’ve gotten to this one. Thank you Alex for giving me a step closer to financial freedom.

Owen Olsen

Verified Buyer

I consume all of Alex's work
I consume all of Alex's work immediately. It is some of the BEST business advice in the world. SO SO grateful for him and his contribution to marketers and entrepreneurs.

Toni Williams

Verified Buyer

I followed his first book and that 400x my business.
Following this second book is going to be even more game changing. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable! I'm so excited to start implementing this stuff. Such a powerful book!

Luke Gifford

Verified Buyer

I wish I could give this book 100 out of 5 stars!
This book boils down practical actions you can take to get engaged leads every step of the way. I'm always blown away by the knowledge he conveys in simple terms even non-business minded people can understand. I wish I could give this book 100 out of 5 stars!

J. Bailey

Verified Buyer

Alex delivered what he promised in this book.
He gave all of his gems with this book without holding back some for his courses or private sessions. With fervent practice of what you learned in it, I'm sure you'll achieve a great improvement for the business. Simply a must on the topic. Thanks, Alex.

Kim, Jin-Suk

Verified Buyer

over 100k copies sold on release day

MEET ALEX HORMOZI:
from ZERO to $200m/year

Learn about Alex Hormozi's incredible rise from a brick & mortar business owner to a successful entrepreneur and investor.

1

Alex reached a personal net worth of over $100M by 32

2

His main company Acquisition.com gets over 20,000 leads a day. They sell everything from a buck to $1,000,000 plus.

3

He has a lifetime average return on advertising of 36:1. Thatmeans for every $1 he spent on advertising, he has gotten $36 back. A return of 3600%.

4

He sold 66% of his supplement and gym licensing business (GymLaunch) to American Pacific Group at a $46,200,000 valuation. And that was AFTER taking $42,000,000 in owner pay over the first 4 years.

5

Over the last 24 months, Alex has created a following of over 5 million people.

Discover the books

2023 NEW RELEASE: $100m leads

LEArn how to GET STRANGERS
to BUY YOUR STUFF

rated 4.9/5 by 1,078 ratings

$100M Leads
Hardcover Edition (Single)

$29.99

GET THE BOOK

BEST VALUE

rated 4.9/5 by 1,078 ratings

$100M Leads
Hardcover 3 Pack (w/Hat)

$89.97

GET THE BOOK
rated 4.9/5 by 1,078 ratings

$100M Leads
Hardcover 10 Pack (w/Hat)

$299.90

GET THE BOOK

What $100m leads
will teach you

In this 2023 released book, Alex Hormozi reveals his proven strategies for customer acquisition. His companies use these exact methods to generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside.

1

Start here

$100M Leads sits atop the foundation of my first book, $100M Offers. It assumes you already have a Grand Slam Offer to sell - the stuff. Once you have an offer to sell, it creates the next problem–Who do I sell it to? This book is my answer to that question. Leads. Lots of leads.

2

Learn how advertising really works

I reveal what makes advertising really work. Most entrepreneurs think about advertising the wrong way. Since they think about advertising the wrong way, they do the wrong stuff to get leads. You want to do the right stuff to get leads. This is the way.

3

Get Leads

We learn advertising’s “core four.” There are only four ways to get leads. So if there is a most important “how to” section, it’s this one.

4

How to never run out of leads again

We learn how to get other people (customers, employees, agencies, and affiliates) to do it all for you. And this completes the assembly of your fully functioning $100M Leads machine.

5

Implementation Plan

We wrap up with a one-page advertising plan you can use to get more leads today.

DISCOVER THE BOOK
AMAZON BEST SELLER

We helped 1000’s of entrepreneurs
SET UP THEIR $100m lead MACHINE

EXCELLENT 5

Easy to digest material by a down to earth writer

This is probably the most important review I have ever left because of how much true value these books have given me. I’m currently half way through $100M Leads after reading $100M Offers twice and I can attest that Alex Hormozi knows what he’s talking about. He doesn’t just tell you stuff, he relates to you on a deep level by being vulnerable in his own story to success but also puts every piece of information into a simple math equation that enables you to measure literally anything in business
Tyler Pfaffenbach
Verified Buyer
EXCELLENT 5

Solid fundamentals simplified

On first glance, I expect some folks to feel it might sound really simple or basic.But if you look at it closely…it’s because Alex has mastered the topic in such a way he can simplify it so much better than most gurus or teachers out there.Loving it so much I am sharing my notes & takeaways to everyone around me.
Teo Zi Jie
Verified Buyer
EXCELLENT 5

A Game-Changer for Entrepreneurs - A Must-Read!

Hormozi's advice isn't just theory; it's real-world strategies that work. He shares his own challenges and lessons, making it relatable and inspiring. As an entrepreneur using his principles, I found his insights practical and reassuring.The book's clear structure and relatable stories make it engaging. From understanding leads to practical strategies, Hormozi's advice guides you through the business maze.
Nikita Kliuyeu
Verified Buyer
EXCELLENT 5

Incredible action oriented frameworks

Immediately after finishing the book I went right back to read it again. This is the best book on advertising and leads I’ve ever read. Every method is laid out step by step in easy to follow framework.I’ll be implementing everything from this book for years to come. Thank you Alex and Trevor for this incredible book.
Chris Pieta
Verified Buyer
EXCELLENT 5

Best investment in my knowledge to date

This book has so far (and I’m not even halfway done) provided more actionable down to the point value than any paid course I’ve taken or info I’ve consumed. I always appreciate how simple Alex makes the entrepreneurial journey for us - gonna start getting right to lead collection after i finish this killer value bomb.
Veronika K
Verified Buyer
EXCELLENT 5

The most practical step by step you can hope for

I am following the clear instructions and it totally works. I find that reading, implementing, reviewing, implementing, trying, testing, failing, and trying again is what brings the magic. No kidding! The best investment. And the online classes go into even more detail and practical implementation. The principles are truly off the charts. The best investment!
Amazon Customer
Verified Buyer
EXCELLENT 5

Easy to digest material by a down to earth writer

This is probably the most important review I have ever left because of how much true value these books have given me. I’m currently half way through $100M Leads after reading $100M Offers twice and I can attest that Alex Hormozi knows what he’s talking about. He doesn’t just tell you stuff, he relates to you on a deep level by being vulnerable in his own story to success but also puts every piece of information into a simple math equation that enables you to measure literally anything in business
Tyler Pfaffenbach
Verified Buyer
EXCELLENT 5

Solid fundamentals simplified

On first glance, I expect some folks to feel it might sound really simple or basic.But if you look at it closely…it’s because Alex has mastered the topic in such a way he can simplify it so much better than most gurus or teachers out there.Loving it so much I am sharing my notes & takeaways to everyone around me.
Teo Zi Jie
Verified Buyer
EXCELLENT 5

A Game-Changer for Entrepreneurs - A Must-Read!

Hormozi's advice isn't just theory; it's real-world strategies that work. He shares his own challenges and lessons, making it relatable and inspiring. As an entrepreneur using his principles, I found his insights practical and reassuring.The book's clear structure and relatable stories make it engaging. From understanding leads to practical strategies, Hormozi's advice guides you through the business maze.
Nikita Kliuyeu
Verified Buyer
EXCELLENT 5

Incredible action oriented frameworks

Immediately after finishing the book I went right back to read it again. This is the best book on advertising and leads I’ve ever read. Every method is laid out step by step in easy to follow framework.I’ll be implementing everything from this book for years to come. Thank you Alex and Trevor for this incredible book.
Chris Pieta
Verified Buyer
EXCELLENT 5

Best investment in my knowledge to date

This book has so far (and I’m not even halfway done) provided more actionable down to the point value than any paid course I’ve taken or info I’ve consumed. I always appreciate how simple Alex makes the entrepreneurial journey for us - gonna start getting right to lead collection after i finish this killer value bomb.
Veronika K
Verified Buyer
EXCELLENT 5

The most practical step by step you can hope for

I am following the clear instructions and it totally works. I find that reading, implementing, reviewing, implementing, trying, testing, failing, and trying again is what brings the magic. No kidding! The best investment. And the online classes go into even more detail and practical implementation. The principles are truly off the charts. The best investment!
Amazon Customer
Verified Buyer

PERFECT FOR business owners, New entrepreneurs & marketeers

$100m Leads is the perfect choice whether you already have a business, but looking to increase the amount of leads you get. If you start from scratch, this book will be your exact roadmap to your first paying customers/clients!

For business owners

Fast-Track Success
Proven playbooks to skyrocket your leads, honed by a $200M/year entrepreneur.

Instant Solutions
Get actionable strategies to fix your lead problem now, not later.

No Product/Service Overhaul
Enhance your sales without changing what you sell.

For new entrepreneurs

Learn from Zero:
Master the basics of lead generation, no prior experience needed.

Follow the Blueprint:
Step-by-step guides make it foolproof to ramp up your leads.

Quick Start
No need for big budgets or major changes—start growing your leads today.

For marketers

Boost Your Arsenal:
Add diverse, industry-agnostic tactics to your marketing toolkit.

Level-Up Strategies:
Graduate from basic to advanced lead-gen methods.

One Size Fits All:
Adapt proven techniques across various sectors for ultimate versatility.

About Acquisition.com

At Acquisition.com, our mission is to make real business education available to everyone.

For anyone interested in business, we provide books, free courses, and content to help them scale.

For business owners who want more, we have an in-person scaling workshop in Las Vegas.

And for the right founders who share our values of competitive greatness, sincere candor, and unimpeachable character - we take a majority stake to help them grow and sell their business.

get started! READ THE BOOKS

‍THE $100m series
LEARN TO Create offers & generate leads

$100M Offers:
Make Offers So Good People Feel Stupid Saying No

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method.

BUY THE BOOK

MOST POPULAR!

$100M Leads:
Get Strangers To Want To Buy Your Stuff

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell... Get the exact playbooks & frameworks used by me to do the same.

BUY THE BOOK ONLINE!

$100M Soon:
Coming Soon New Edition

The third book in the series is expected to arrive in end of 2024. Get notified as one of the first by joining our email list.

GET NOTIFIED