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$100M Leads - Hardcover 10 Pack (w/Hat)

How to Get Strangers to Want to Buy Your Stuff


This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade.

Today, our companies generate 20,000+ new leads per day across 16 different industries.

Inside this book, you will learn:

  • The key principles of how advertising really works.
  • The 4 core ways to get leads.
  • How to get other people to get you leads.

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You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

The problem is - most business owners don’t know how to get leads.

I wrote this book to solve your LEADS problem.

Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.

Inside you will find…

…The easiest way to get another five customers tomorrow

…The hook-retain-reward system to transform content into leads

…The 6-part ad framework that gets more people - especially strangers - to want what you sell

…The one question that immediately turns any stranger (no matter how cold) into a hot lead

…The 7 direct referral methods responsible for 30% of my sales

…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free

…The agency agreement that gets them to teach you their lead-getting secrets at no cost

…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework

…and everything else that got our companies boatloads of leads…fast.

And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside.

If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.

How to order?

When you're ready to learn how find & convert leads using the $100m Leads framework, click Add to cart & head to checkout.

Here’s exactly what 100M leads will show you

In $100m Leads, you'll learn...

  1. Understanding Advertising:
  • The secret reason big brands spend billions on advertising, yet you rarely see them make an outright sale...
  • How mastering lead generation could instantly skyrocket your business growth.

2. Lead Generation Techniques

  • The sneaky hook-retain-reward system that transforms ordinary content into a lead magnet.
  • What the top 1% of advertisers use as a 6-part framework to draw in a horde of potential buyers.
  • The truth about converting strangers into hot leads: Does it really boil down to just one magic question?

3. Leveraging Referrals & Affiliates:

  • How a simple method might be behind 30% of a businesses sales - and it's not what you think.
  • The elite's secret affiliate playbook that lets others promote your products without spending a dime.
  • Why most businesses are unaware of lead-getting secrets that cost them absolutely nothing.

4. Practical Playbooks & Frameworks:

  • The little known strategy that turns anyone into a lead generator in just weeks.
  • How the pros use real-world advertising tactics to not just engage, but convert leads..
  • What businesses with "$100M Leads" machines have in common - and it's not just money.

5. In-Depth Advertising Concepts

  • Why distinguishing high-quality leads from the rest could be the difference between a thriving business and a dying one.
  • The secret attraction tactics used by the elite to reel in the most valuable leads.
  • Not all leads are created equal. Uncover the two main types you should be aiming for.
  • How a simple principle in advertising might exponentially get you results.

6. Getting Started

  • The "How" to kickstart advertising that most businesses overlook.
  • Why integrating every learned strategy is the key to optimum lead generation, not just cherry-picking a few.
  • The truth about resilience and perseverance in business, as told through a story that might change your perspective forever.

Announcing $100M Leads

Read these 273-pages if you want 2x, 5x or 100x your leads within the next 12 months

Use the tactics in this book and you’ll force leads to find you.

Before you can blink, you’ll have complete strangers attracted to you wanting to buy from you. 

Using the $100M Leads method, it’s easier than ever to make a fortune because having lots of leads makes it easy to get rich and stay rich. 

“Alex Hormozi is going to change the world by making your life better”

by Drayke Jacobs-Van-Tol on AMAZON.COM

What $100m leads will teach you:

$100M Leads sits atop the foundation of my first book, $100M Offers. It assumes you already have a Grand Slam Offer to sell - the stuff. Once you have an offer to sell, it creates the next problem – Who do I sell it to? This book is my answer to that question. Leads. Lots of leads.

1. How advertising works

A business without customers isn’t a business, it’s a non-profit. In $100m Leads, you learn how to get leads that are ready to buy whatever it is you sell. Discover the key principles & strategies of effective advertisting.


Explore the core methods for lead generation: targeting people who know you and those who don't, through one-to-one and one-to-many strategies. Use these four ways and you'll never have a shortage of potential customers.


Learn the art of converting your leads into die-hard fans of your brand. When leads become fans, they not only buy from you but also become your best promoters, making your lead generation exponentially more effective.


Start Here

The first chapter is all about the basics: why you need leads.

  • The Core Issue: The first chapter spells out the problem most businesses face—you're not getting as many leads as you'd like because you're not advertising enough. Understanding the issue is the first step to solving it.

  • Two Paths to Growth: In the second chapter, we dive into the fundamental ways to grow your business: getting more leads and increasing their value. This chapter serves as the launchpad for everything that follows.


Get Understanding

In this section, we cover three things to make sure advertising does exactly what we want it to do.

  • What Is a Lead?: In this chapter, we go into what a lead actually means in the world of business. Understanding this is the first step to get them.

  • Quality Over Quantity: Next, we delve into the crucial filtering of profitable leads from time-wasting ones. This chapter teaches you how to focus your efforts on leads that actually benefit your bottom line.

  • Effective Attraction Strategies: Finally, I'll share my most effective techniques for capturing the interest of high-value leads. These are tried-and-true methods to get the leads that you want to work with.


Get Leads

This section is also divided into two chapters.

  • Types of People: Before diving into how to get leads, it's crucial to understand the two types of people you'll be targeting: those who know you and those who don't. This chapter lays the groundwork.

  • Four Basic Ways: Here, we'll break down the two fundamental paths for letting people know about your business—one-to-one and one-to-many—and show how they combine into the four basic ways to generate leads.

Section 4

Get Lead Getters

This part focuses on leverage as a way to generate more leads with less work.

  • The Lever Principle: Inspired by the concept that an old lady can lift a semi-truck with a long enough lever, we explore how leverage works in the realm of advertising. This is where you'll learn to amplify your reach and results.

  • Advertising with Leverage: Delve deeper into practical ways you can use the principle of leverage to make your advertising efforts far more powerful and effective.

Section 5

Get Started

This final section has three chapters.

  • In the first chapter, Advertising in real life - I'll lay out my one big advertising rule. I'll give you my personal one-page advertising plan you can use to get more engaged leads, today.

  • In the next chapter, Putting It all Together - I'll lay out the roadmap to scale from your first few leads all the way to your $100M Leads machine.

  • Finally, A Decade In Page - I'll distill everything we learned into bullets to show how far we've come in our time together. Then, to send you on your way, I'll share a parable that has gotten me through even my hardest times.

We helped 1000’s of entrepreneurs

PERFECT FOR business owners, New entrepreneurs & marketers

$100m Leads is the perfect choice whether you already have a business, but looking to increase the amount of leads you get. If you start from scratch, this book will be your exact roadmap to your first paying customers/clients!

For business owners

Fast-Track Success
Proven playbooks to skyrocket your leads, honed by a $200M/year entrepreneur.

Instant Solutions
Get actionable strategies to fix your lead problem now, not later.

No Product/Service Overhaul
Enhance your sales without changing what you sell.

For new entrepreneurs

Learn from Zero:
Master the basics of lead generation, no prior experience needed.

Follow the Blueprint:
Step-by-step guides make it foolproof to ramp up your leads.

Quick Start
No need for big budgets or major changes—start growing your leads today.

For marketers

Boost Your Arsenal:
Add diverse, industry-agnostic tactics to your marketing toolkit.

Level-Up Strategies:
Graduate from basic to advanced lead-gen methods.

One Size Fits All:
Adapt proven techniques across various sectors for ultimate versatility.

Frequently Asked Questions

Find answers to common questions about the book, shipping, and returns.

What is the main theme of "$100M LEADS - HARDCOVER EDITION"?

"$100M Leads" dives into the secrets of generating leads for businesses. I, Alex, share the playbooks that enabled me to transition from sleeping on a gym floor to owning companies that produce over $200 million annually. The book provides readers with principles of advertising, ways to acquire leads, and strategies to get others to get leads for you.

Is this book suitable for someone new to marketing?

Absolutely! The book is designed not only for experienced marketers but also for new entrepreneurs who are just starting. It breaks down the basics of lead generation, providing a step-by-step guide to ramping up your leads.

How does this book relate to the author's previous book, "$100M Offers"?

"$100M Leads" builds upon the foundation set by "$100M Offers". While the latter focused on creating a compelling offer, "$100M Leads" emphasizes on how to find the right people to present that offer to - in other words, generating leads.

What is the shipping process?

Once an order is placed, processing can take 1-3 business days followed by the shipping time based on your location. Tracking details will be provided so you can monitor your order's progress.

How can I purchase the book?

The book is available for purchase directly from our website. Simply click on "ADD TO CART" and proceed to the checkout to make your payment.

What is your return policy?

We are unable to cancel orders, offer refunds or process returns at this time. We apologize for any inconvenience this may cause! If you have any questions regarding book orders or Acquisition.com hats please feel free to email us at support@acquisition.com

Who would benefit the most from reading this book?

Business owners, new entrepreneurs, and marketers stand to gain the most. It offers solutions for those who already own a business and want to increase their lead count, new entrepreneurs starting from scratch, and marketers who wish to add more diverse techniques to their toolkit.

What differentiates "$100M LEADS" from other marketing books?

"$100M Leads" is rooted in real-world experience. The techniques and playbooks shared are the same ones that have been tested and proven by the author in building his multimillion-dollar businesses.

About Acquisition.com

At Acquisition.com, our mission is to make real business education available to everyone.

For anyone interested in business, we provide books, free courses, and content to help them scale.

For business owners who want more, we have an in-person scaling workshop in Las Vegas.

And for the right founders who share our values of competitive greatness, sincere candor, and unimpeachable character - we take a majority stake to help them grow and sell their business.

to buy your stuff USING $100M LEADS

If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.